Caribbean Boutique Hotel, Scaled to Success
- Client |Yemaya Reefs
- Services | Web Design, SEO, SEM, SMM, Virtual Tour, Professional Photography, Video Production
- Industry | Hospitality
About the project
Yemaya Reefs is a small luxury boutique hotel on Little Corn Island, offering beachfront rooms and immersive island experiences.
We partnered with them to strengthen their digital ecosystem through a high-converting website, targeted ad campaigns, SEO, professional photography, virtual tours, and a series of branded videos. The result: a 65% increase in sales and greater reach across their key markets.
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Develop content that matches the experience and visual value of the property
Reconnect with their ideal target audience after a period of silence
Establish a robust digital presence across platforms
Increase direct bookings and global brand visibility
Build and optimize paid campaigns for traffic and conversion
Web Redesign (Responsive + AIDA Focus)
We rebuilt Yemaya’s website from scratch, implementing a responsive design and AIDA-based conversion strategy. The site was optimized for SEO and UX, with a focus on mobile usability and international bookings.
Paid Campaign Strategy
(Meta + Google)
We developed a four-pronged structure that served as the core of Yemaya’s advertising efforts:
Traffic Acquisition
We targeted high-potential markets—USA, Canada, Europe, and Nicaragua—with campaigns focused on driving qualified traffic to the website. These ads were designed to attract users with travel intent by leveraging interest-based and behavior-based targeting.
Conversion Optimization
We deployed remarketing campaigns for users who initiated but did not complete the booking process. These ads focused on retargeting warm leads with strong intent, using pixel data and funnel optimizations to recover lost opportunities and boost direct sales.
Engagement & Awareness
To nurture new audiences and build interest, we launched engagement campaigns targeting users across Central America. These campaigns promoted branded content, inspired exploration, and built trust with potential guests through high-value touchpoints.
Conversations via WhatsApp
Recognizing WhatsApp as a key booking channel in the region, we implemented direct message campaigns to spark conversations. This funnel became one of the most effective for closing bookings, supported by a custom reporting system to track conversion outcomes from chat to check-in.
Immersive Virtual Tour
Video Production & Professional Photography
To authentically showcase the experience at Yemaya Reefs, we developed a full suite of high-impact visuals—including cinematic videos and a curated library of professional photos. From sweeping aerial views to intimate lifestyle moments, each asset was crafted to capture the essence of the island and elevate the brand across web, ads, and booking platforms. These visuals became essential to driving engagement, desire, and direct bookings.
Created including photos, videos, and 360° visuals
From the Client
What Colibri Boutique Hotels had to say about working with First Steps
