Powering Digital innovation with Fury
- Client | the coca cola company
- Services | Web Development - SEO Campaign
- Industry | Beverages
About the project
Coca-Cola’s energy drink brand, FURY, partnered with First Steps Marketing to launch a high-impact promotional campaign: “Ganá Efectivo con Fury Energy.
Our goal was to boost brand visibility, drive consumer engagement, and deliver measurable results through a fully digital, data-driven strategy.
!
driven through strategic QR placements and digital traffic flows
Expand Brand Visibility
Position FURY as a bold, innovative leader in the competitive energy drink market.
Drive Consumer Engagement
Create an interactive and rewarding experience that encouraged active participation.
Execute an Innovative Campaign
Use digital tools to modernize traditional raffles and connect with consumers at scale.
Unique Code Matrix Generation
The team produced 2.5 million exclusive codes, enabling large-scale participation.
Landing Page Design (UI/UX)
Developed a mobile-optimized website that captured FURY’s energy and made code registration intuitive and fast.
Secure Registration System
Built a robust and efficient form for participants to enter codes, capture data, and validate entries in real time.
Automated Winner Selection
Integrated a secure, real-time system that randomly selected winners instantly upon code submission.
Prize Redemption & Data Tracking
Created a backend database for third-party prize redemption and tracked engagement metrics by city and region.