TreeCasa Hotel & Resort Digital Transformation
- Client | TreeCasa hotel & resort
- Services | Web Development - SEO - virtual tour- PAID MEDIA
- Industry | hospitality
- website | treecasaresort.com
About the project
TreeCasa Hotel & Resort: Digital Transformation to Drive Direct Bookings
A full-scale redesign of TreeCasa’s online presence—focusing on conversions, user experience, and marketing performance—to position the resort as a top destination in San Juan del Sur.
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Website Redesign, UI/UX
& SEO Optimization
UI-UX Design
Developed a visually engaging interface tailored to TreeCasa’s brand identity, using nature-inspired elements and vibrant imagery to reflect the resort’s eco-luxury appeal.
User Experience (UX) Strategy
Designed intuitive navigation and a streamlined booking flow that guides users effortlessly through the site, ensuring a smooth journey across all devices.
AIDA-Based Structure
Applied the AIDA model (Attention, Interest, Desire, Action) across the entire website—from homepage to booking engine—to maximize user engagement and conversions.
SEO Implementation
Structured all pages with SEO best practices, including meta data, alt text, semantic HTML, and keyword-optimized content to improve search engine visibility and organic traffic.
Immersive Virtual Tour Integration
We produced a high-quality virtual tour that captures the full essence of TreeCasa—from its lush jungle surroundings to the interior details of its rooms and shared spaces. The tour was designed to immerse potential guests in the resort’s experience before they even arrive, providing a guided walkthrough of key areas like the pools, restaurant, yoga deck, and private villas. Once complete, we seamlessly integrated the virtual tour into the new website, enhancing user engagement, increasing time on site, and helping visitors build confidence in their decision to book directly.
Paid Media & Digital
Advertising Strategy
Over the course of five months, we developed and executed a targeted paid media strategy across Meta and Google Ads to drive direct bookings and brand awareness for TreeCasa. The campaigns focused on promoting seasonal offers and highlighting the resort’s unique appeal to specific traveler segments. We crafted compelling ad creatives and tailored messaging to engage audiences at different stages of the decision-making journey. By continuously monitoring performance and running A/B tests, we optimized for conversions and return on ad spend, generating consistent traffic and high-quality leads within a limited but strategic campaign window.
Invested across Meta and Google Ads over five months.
Initiated across WhatsApp, with an impressive 30%+ conversion rate into qualified leads and direct bookings.
Through highly targeted campaigns.
Through the website and other owned booking channels.
Unique visitors driven to the website, contributing to increased engagement and booking activity.
Total impressions generated across paid channels.