Furniture Shopping, Reimagined
- Client | SIMAN
- Services | 360 virtual reality tour
- Industry | CONSUMER BRANDS & SERVICES
About the project
Where Immersive Retail
Meets E-Commerce
Siman, one of Central America’s leading department stores, launched a new furniture showroom in Managua and needed a way to showcase it nationwide. We created a 360° virtual tour that allowed users to explore the showroom online and click on products to buy directly through their e-commerce platform. To amplify the launch, Siman activated a mall-wide campaign with QR codes and interactive kiosks, driving high traffic and boosting sales.
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Showroom in the palm of your hand — 360° virtual tour of Siman’s furniture display
Clickable catalog — Each piece enabled direct e-commerce purchases
3× surge in furniture category traffic during launch week
Mall takeover branding with QR floor laminates and demo kiosks
Seamless omnichannel experience—bridging physical showroom and online sales
Immersive Virtual Tour
We created a 360° virtual experience of Siman’s new furniture showroom, designed to replicate the in-person visit—digitally. Each product in the showroom was made clickable, linking directly to its corresponding e-commerce page for immediate purchase. The tour was optimized for mobile responsiveness, fast loading, and interactive shopping.
From the client
