We invest in emerging technology, and help it reach the market.
Since 2015, First Steps has built brands and growth engines for companies across Latin America, North America and Europe. Now we back early-stage founders building the next wave of technology, from artificial intelligence to connected devices, with capital and a go-to-market team behind them.
Great technology still needs a market.
Many technology startups build something remarkable and then struggle to explain it, position it and sell it. That is the part we have mastered. We pair our investment with the strategy, brand and performance marketing we deliver to clients every day.
Capital with conviction
We invest our own capital in founders solving real problems with new technology.
A go-to-market team
Positioning, brand, web, content, paid media, SEO and analytics from the team behind brands like Toyota, Yamaha and Siman.
Access across three regions
Offices in Miami, Managua and Lisbon to open markets between Latin America, the United States and Europe.
“Every breakthrough starts with a first step and ours is always strategic. From there, we design, build, and scale.”
That same framework now guides how we invest. We back founders when we can see both the technology's potential and the exact steps to bring it to market, and we stay close to the work long after the deal closes.
The startups we want to back
Technology that becomes part of how people live and work. These are some of the areas we are exploring, not a closed list.
Applied AI
Startups using AI to solve concrete problems in an industry, with clear customers and measurable results.
AI agents & automation
Agents, copilots and automation platforms that take real work off people's plates in sales, service and operations.
Consumer AI products
AI-native apps and assistants people use every day, where brand, trust and distribution decide who wins.
Wearables
Smart watches, rings, bands, glasses and smart apparel that sense, measure and respond to the person wearing them.
Health & performance tech
Devices and platforms that turn biometric data into better sleep, training, recovery and wellbeing.
Spatial & immersive computing
AR, VR and spatial experiences that change how people explore places, products and information.
Strong technology. A team ready to take it to market.
The same four steps, now with capital behind them
Strategic deep dive
We study the technology, the market and the customer before any commitment.
Invest
We agree on terms, milestones and a shared go-to-market plan with the founders.
Build & launch
Our team delivers positioning, brand, web, content and campaigns, tracked from day one.
Scale what works
We double down on the channels that deliver and prepare the company for its next round.
Building something new? Let's talk.
Send us a short overview of your startup and your deck. We review every submission and reply to the ones that fit our focus.