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Selling Homes Smarter: A Digital Ecosystem That Closes Deals

About the project

A 360° digital approach that delivers over 60 homes sold annually

El Cortijo de la Sierra is a residential development in Managua that partnered with us to enhance its digital presence. We redesigned their website using the AIDA model to showcase available house models and amenities. Additionally, we developed a comprehensive virtual tour of the entire condominium and launched a data-driven digital marketing strategy. This combination has helped El Cortijo consistently reach its sales target of 60+ homes per year.

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PROJECTS HIGHLIGHTS

1 responsive, AIDA-based website redesigned to drive lead conversions

360° virtual tour of home models and community amenities

Meta campaigns generating both web traffic and WhatsApp leads

Conversation-focused funnel aligned with regional buyer behavior

60+ homes sold per year supported by a full-funnel digital strategy

Strategy & Solution

Web Redesign
(Responsive + AIDA Focus)

We built a clean, responsive website optimized for lead generation using the AIDA framework. Visitors can explore home models, view galleries, and access key information that supports decision-making—all while being guided toward booking a visit or starting a conversation with the sales team.

Strategy & Solution

Digital Marketing Strategy

Over four years, we’ve executed a 360° digital strategy focused on performance.

Google Ads

Search campaigns targeting keywords like “casas en venta en Managua,” driving high-intent traffic to the site.

Meta Ads

A mix of traffic, conversation, and engagement campaigns. WhatsApp leads are prioritized based on user behavior trends in Nicaragua.

Lead Conversion

Users are exposed to content across multiple platforms and funneled into conversation-based interactions, which have proven to close at higher rates than web forms.

Ongoing Optimization

Continuous A/B testing, audience segmentation, and conversion tracking to improve ROI and maintain sales momentum.

Strategy & Solution

Virtual Tour

The 360° virtual tour gives potential buyers the ability to explore the development remotely. From walking through different home layouts to navigating green spaces, pools, and common areas, the experience simulates a real-world visit—building confidence and interest from a distance.

From the Client

What El Cortijo de La Sierra had to say about working with First Steps

Working with First Steps has been a key part of El Cortijo de la Sierra’s growth over the past few years. From the redesign of our website to the virtual tour and ongoing digital strategy, their team has helped us present our project in a more polished, professional, and accessible way. What I appreciated most was their ability to understand both our vision as architects and the needs of our potential buyers. Their strategy has not only elevated how we communicate our value—it’s directly contributed to our success in reaching our sales goals year after year.
Alejandra Arevalo
Alejandra ArevaloCommercial Manager - El Cortijo de La Sierra
Working with First Steps has been a key part of El Cortijo de la Sierra’s growth over the past few years. From the redesign of our website to the virtual tour and ongoing digital strategy, their team has helped us present our project in a more polished, professional, and accessible way. What I appreciated most was their ability to understand both our vision as architects and the needs of our potential buyers. Their strategy has not only elevated how we communicate our value—it’s directly contributed to our success in reaching our sales goals year after year.
Alejandra Arevalo
Alejandra ArevaloCommercial Manager - El Cortijo de La Sierra

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