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Hotel Estrada – Direct Booking Growth with AIDA Design

About the project

A refined digital experience that converts visitors into guests, powered by seamless booking management.

Hotel Estrada, a boutique property in Granada, Nicaragua, needed a website that captured its elegance while increasing direct bookings. We redesigned the site using the AIDA model—capturing Attention with vibrant photography, building Interest through engaging copy and property highlights, creating Desire with immersive room showcases and guest experiences, and prompting Action with clear booking calls-to-action.

To streamline reservation management, we integrated the Cloudbeds channel manager, enabling centralized control of availability, rates, and inventory across OTAs and the hotel’s direct booking engine. This integration eliminated double bookings, optimized room distribution, and saved the staff valuable time..

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Project Highlights

Responsive Website, Conversion-Focused Design

PMS integration for unified OTA, pricing & communication

Embedded direct booking engine to reduce commissions

Dynamic pricing powered by PriceLabs and AirDNA data

Automated guest and owner database created for retargeting and growth

Operational efficiency: Listings and channels managed from a single dashboard

SOLUTION

UI/UX
& SEO Optimization

Strategy & Solution

Web Redesign (Responsive + AIDA Focus)

We redesigned Hotel Estrada’s website using the AIDA model to maximize conversions. The new site captures attention with vibrant visuals, builds interest with engaging content, creates desire through compelling room showcases and amenities, and drives action with clear booking CTAs. Optimized for mobile and desktop, the design ensures a smooth user journey from first click to reservation.
SOLUTION

Booking & Channel Manager Integration

We implemented Cloudbeds channel manager to connect Hotel Estrada’s direct booking system with all major OTAs. This allowed the property to manage rates, availability, and reservations from a single platform, eliminating double bookings and streamlining operations. The integration also enabled better inventory control and opened the door for more efficient digital campaigns.
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From the Client

What Hotel Estrada had to say about working with First Steps

We first needed to understand where we stood digitally—the tools we were using, the gaps we had, and how to improve our system. The audit from First Steps provided clarity and was a real eye-opener, showing us a clear path forward. From there, the team delivered a website built to convert and integrated a specialized platform to connect all OTAs into one. Now our operations run smoothly, and our guests enjoy a simple, seamless booking experience.
Pascal Picot
Pascal PicotOwner Of Hotel Estrada
We first needed to understand where we stood digitally—the tools we were using, the gaps we had, and how to improve our system. The audit from First Steps provided clarity and was a real eye-opener, showing us a clear path forward. From there, the team delivered a website built to convert and integrated a specialized platform to connect all OTAs into one. Now our operations run smoothly, and our guests enjoy a simple, seamless booking experience.
Pascal Picot
Pascal PicotOwner Of Hotel Estrada

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