AIDA-Driven Website & Advanced Tracking for
Hotel La Perla
- Client | LA PERLA LEON
- Services | Web Development - SEO Campaign
- Industry | HOSPITALITY
- WEBSITE | LAPERLALEON.COM
About the project
Blending heritage-inspired design with conversion-driven strategy and precise tracking.
Hotel La Perla, a boutique hotel in León, Nicaragua, needed a website that captured its timeless charm while driving guest engagement and bookings. We redesigned the site using the AIDA model—capturing Attention with immersive visuals, building Interest through engaging storytelling, creating Desire with clear value propositions, and prompting Action through strategic CTA placement. To maximize performance, we implemented advanced event tracking via Google Tag Manager on their third-party booking engine—capturing key interactions such as add/remove cart, date selections, promo code entries, guest counts, booking values, taxes, and special offers.
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Website Redesign, UI/UX
& SEO Optimization
AIDA-Driven Flow
Designed a seamless user journey that moves visitors from first impression to booking completion.
Actionable Analytics
Configured a robust GTM setup to track high-value booking behaviors and engagement points.
Campaign Optimization Ready
Equipped the hotel with precise user data to refine campaigns and increase conversions.
From the Client
What Hotel La Perla had to say about working with First Steps
